A Burning Bush for Change

Interesting article by Forrester analysts, Ted Schadler and TJ Keitt, outlining 4 company's uses of Social technologies to transform interaction inside and outside the business.

http://bit.ly/TjCua4

Over the next few posts they plan to document in more detail what they found

A key observation was that the traditional model of technology deployment that relies on organizational change for adoption is likely to run into trouble for Social apps.

The four companies who succeeded had one thing in common - A Burning Platform for change.

Sound familiar to successful ITIL implementations, anyone?