Is there such a thing as The New Product Economy

Interesting slide presentation : www.slideshare.net/bt4u/bethtemple4u-new-producteconomy

Reinforces the view from the highly recommended Winning by Jack Welch that you need to always need to be looking over your shoulder "You can't be paranoid enough"

And that, as Seth Godin points out, in our attention economy you need to truly differentiate - like a Purple Cow.