Communicating Innovation Simply

K.I.S.S.

Keep It Simple Stupid has long been a mantra for those that understand the power of Focus.

But I'm not sure how many of us realized that it should be applied to all our presentations.

Check your slides At-a-Glance

Nancy Duarte runs a presentation and design firm, in Mountain View. The firm has a long list of credits, but have a major claim to fame in their support of of Al Gore's "An Inconvenient Truth".

In this recommended post <Do your slides pass the Glance Test> Duarte makes a great case for the Glance Test to verify whether you're on track.

Recommended checks include:

1. Slide elements
2. Flow on the page
3. Contrast
4. White space
5. Visual hierarchy
6. Unity

Marketing innovation

There is as much to be gained in the simplicity and clarity of a message as there is in the product or service itself.

After all, how are you going to explain to the masses what the capabilities and benefits of your offer are?

Having just watched the live blog of Apple's recent iPad mini launch, I couldn't help but see the similarities in approach on communication as those recommended by Duarte.

So whether you're preparing an update to an Executive or to your Business Service customer ... Yes - I am saying that in marketing as well as service, Subtraction is the new Black.

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