Apple and Oranges
When Apple adds a new feature they first identify a real customer problem to solve.
Pepsi (TM) scores in the taste test
By comparison Samsung creates a really attractive device. Big display. NFC. MicroSD support.
Notice the very basic functional marketing.
http://www.samsung.com/us/article/the-next-big-thing-galaxy-note-ii
CocaCola (TM) the long term winner
A device that's used the most get's more air time. More peer reviews. Supports a higher sales price.
Thinner and Lighter.
Bigger screen. That still works with one hand.
Ultrafast wireless. While preserving battery life.
Notice the outcome oriented copy that my Mum can understand.
http://www.apple.com/iphone/features/
So how do they do it???
#1 Define the job you do for customers
Who are your target customers?
What jobs do these target customers do?
#2 Understand your ecosystem
Who helps do this job today?
Who builds the product?
Who distributes?
Who build enhancing products?
Who supports the product?
#3 Complete the job
What can you complete alone?
What needs partners?
As a customer
Watch out for products that taste great in the sip test, but don't solve long term problems.
- Identify the problems you need to solve.
- Define how you will measure success.
- Thoroughly test that potential solutions solve the problems.
After using MAP in iOS 6, I doubt apple really solved the customer problem. I think your statement related to apple applies to Steve Job's era and not the current apple.
ReplyDeleteApple Maps would have been in development a long time before Jobs died, it will have been his creation.
DeleteThe issue I'm trying to raise is about how we approach the problem.
ReplyDeleteOf course - we are all vulnerable to failure in implementation.
So in the case you raise - why were Apple even touching maps which were well regarded?
Rumor is that Google wouldn't give them access to turn by turn instructions (a known customer problem)
Quoted from a technology article: "It decided to get involved in order to reduce reliance on core competitors, to generate rich data that it can use in its own services, and to create a tighter link to other apps and services. Maps will become Apple’s smart service glue."
DeleteYes and this article claims more detail http://dthin.gs/PGlrke . Then apply the concepts above and you end up with Apple Maps - which happen to have quality problems.
ReplyDelete